Mandy Van Graan
Content & SEO Specialist, Editor & Creator
Go2Africa
Chobe Savanna Lodge, Botswana
Go2Africa, part of the Nawiri Group, is a multi-award-winning and B Corp-certified travel specialist based out of Cape Town and Nairobi. Driven by a passion for positive change, Go2Africa curates unforgettable African safari holidays that leave a lasting impact. Celebrating over 25 years, they have first-hand knowledge and relationships with over 1000+ carefully selected partners across Southern and Eastern Africa. With the most accredited and awarded safari specialists recognised by Conde Nast Traveler and Travel & Leisure, travellers are in expert hands.
Website Content
I manage organic lead generation for the Go2Africa website through strategic implementation of SEO optimisation techniques and content creation. My role involves driving targeted traffic and enhancing online visibility to attract qualified leads, contributing to the company's growth and digital marketing objectives.
Chobe River, Botswana
Chobe River, Botswana
Videos
I manage video creation for digital marketing campaigns, employing creative strategies to engage audiences and promote the brand effectively. My expertise includes conceptualising, producing, and optimising videos that resonate with target demographics, enhancing engagement and driving measurable results.
Pay-Per-Click Landing Pages
I have created compelling content for PPC landing pages, focusing on driving conversions and maximizing ROI (Return on Investment). By crafting persuasive copy and optimizing messaging to align with target audience needs and expectations, I ensure landing pages effectively communicate value propositions and drive action.
Social Media Management
I oversee the management of Go2Africa's social media accounts, executing strategic initiatives to enhance brand presence and engagement. By curating compelling content and fostering community interaction, I drive meaningful connections with our audience. My role includes crafting impactful campaigns that align with our brand values and resonate with travellers, ultimately contributing to increased visibility and customer loyalty.
